Soofi Studio Services
Creative work with purpose.
From music and talent to production, brands and culture, we build ideas that can live beyond a single campaign.
Music • Rights • Distribution
Record Label
Record Label & Publishing
Building, releasing, managing and protecting music and intellectual property from creation through to commercial opportunities.
Digital Distribution
Managing the end-to-end release and distribution of music across major digital streaming platforms such as Spotify, Apple Music and YouTube Music, including strategic playlist pitching.
Music Publishing
Protecting and managing the intellectual property of songwriters and lyricists, including work registration and royalty collection across performance, mechanical and synchronization rights.
A&R — Artist & Repertoire
Identifying and matching the right material with an artist's identity while ensuring commercial audio standards and alignment with Soofi Studio's positive creative direction.
Sync Licensing
Commercialising Soofi Studio's music catalogue for soundtrack opportunities across drama, film and advertising campaigns.
Artists • Careers • Representation
Artists
Talent Management
Developing talent, shaping careers and creating long-term opportunities through strategic management and representation.
360° Career Management
Developing strategic plans and long-term career direction for artists, covering musical evolution, personal branding and public profile development.
Booking & Live Shows
Managing and coordinating performance opportunities, corporate engagements, special appearances and live shows.
Public Relations & Media
Building and maintaining a positive public narrative through interviews, radio appearances, media tours and relationships with media professionals.
Contract Negotiation
Protecting the rights and interests of artists across commercial agreements while working towards transparent and fair contractual terms.
Audio • Visuals • Content
Production
End-to-End Audio Production
Providing end-to-end audio production covering composition, music arrangement, studio recording, mixing and mastering.
Music Video Production
Producing concept-driven music videos, aesthetic lyric videos and visualizers that translate the positive and meaningful direction of a song into engaging visual storytelling.
Social & Digital Content Creation
Creating ongoing promotional content including behind-the-scenes footage, acoustic and live sessions, and short-form content optimised for TikTok, Instagram Reels and YouTube Shorts.
Partnerships • Campaigns • Culture
Brand & Culture
Brand Partnerships & Endorsements
Connecting brands with Soofi Studio talent for ambassador, endorsement and KOL opportunities, helping brands reach contemporary Muslim audiences and positive lifestyle communities.
Organic Product Placement
Integrating products and brand messages naturally and creatively into music videos, digital series and artist live sessions.
Integrated Marketing Campaigns
Developing digital marketing strategies across Soofi Studio and artist platforms to promote client products, campaigns and brand messages with meaningful reach and engagement.
Event Activation
Providing values-driven entertainment solutions for corporate events, product launches and CSR campaigns.